Like other Tom Ford lip glosses (and almost all other lip glosses from any brands), Rose Crush feels a bit sticky on my bare lips. Layering it on top of lip balm or other lipsticks reduces the stickiness and facilitates even application. I don't particularly bother with prepping my lips but it'd be nicer if the texture were more comfortable. However, I think the stickier texture allows Rose Crush to stay put longer on the lips.
Close-up of the applicator
Tom Ford Rose Crush comes in a chic and elegant square tube with golden trip and the brand's signature brown cap. The applicator is surprisingly user-friendly. It's small and narrow yet possesses the right stiffness that helps the glosses glide on smoothly and evenly. I love the case and the applicator! I'm glad it's not the typical doe-footed shape as I have more control of the gloss amount with the brush.
Swatched under direct sunlight. Rose Crush appeared warmer than actual shade.
Tom Ford Rose Crush last good 5 hours on my lips on top of lip balm or lip sticks. When worn alone, the wearing extend to hour 6 but feels sticky and thick on the lips. For all this, I don't think Rose Crush lives up to the price. I'd prefer it in the 30s range.